Process Discipline
Very early in the process we introduce tools to support the process discipline needed for our "Credit Strategy" endeavor. A crucial part of any Credit Built-Up project is developing the "Own The Possibilities" strategy. This stage of any project requires a dedicated focus to ensure your strategy results in simple, memorable communication.
It's also where we spend most of our time. We are experts at this critical process step.
Often the first step in a credit strategy is to challenge conventional boundaries and reinvent the rules. The hardest part is throwing out old assumptions to make room for new truths. Someone's attention in a message-overloaded culture. When it takes too long to express yourself, people tune you out, and your message becomes part of the cultural white noise.
At Morris, Goldman, Meyer, we begin our work together with this mission-critical understanding: Our strategy, as articulated by a Positioning Statement (also known as a Value Proposition), must hit your target audience (“The Lenders”) between the eyes; otherwise, what comes afterwards may not achieve "move the needle" results.
We also understand insight does not spring from the comfortable or familiar. Recognizing upfront the need to move and think in new ways is key to your success.